Keeping sustainability simple
The challenge
Flag recognised that the key was to keep it simple. The materials needed to communicate specific instructions around sustainable behaviour were created in a way that could be translated easily into multiple languages while being quickly understood by busy staff at all levels.
There were two separate training materials to develop: helping chefs identify and source more sustainable seafood; and communicating actions for hotel colleagues to cut resource use and prevent waste.
Engaging through visual impact
The process
For the seafood training, we created visually impactful slides that would show chefs the scale of overfishing and give them the resources to guide better sourcing choices.
We also created a compelling animated video to supplement the training and promote the message among a broader audience in an engaging and memorable way.
Creating a clear message
The solution
The general sustainability training materials needed to speak to a broad base of colleagues working within many different hotel functions. The challenge here was to create a presentation that could be divided for each department while still working as a single, seamless, larger presentation, depending on the individual training needs of each hotel. We developed graphic icons to give colleagues across multiple regions a clear, visual way of understanding the actions they were expected to perform to save water and energy.
To complement the training materials and make them part of a broader communications campaign, we also developed posters that would inspire hotel staff to take ownership of sustainable actions.
