Putting the SDGs in front of the world’s businesses

The World Business Council for Sustainable Development (WBCSD) brings together over 200 businesses from various industries to achieve our shared vision of a world where more than 9 billion people are all living well and within the boundaries of our planet by 2050. With its broad reach, WBCSD is a critical platform for empowering business to engage and progress towards achieving the UN Sustainable Development Goals (SDGs).

Introducing the SDGs

The challenge

WBCSD approached Flag in 2019 to create an educational website that would introduce companies and their employees around the world to the SDGs. This site, which has been translated into four languages (English, Spanish, Japanese and Chinese), needed to motivate businesses to act for the SDGs through providing them with essential information in a compelling and easily digested format.

Sharing our expertise

The process

The task was to produce an accessible, user-friendly tool that would inspire companies to do business in more responsible ways. To achieve this, Flag leveraged a deep knowledge of sustainability and the SDGs to produce motivational and informative copy. This was combined with elegant digital design and web development expertise.

A hands-on learning experience

The solution

The result is an interactive website that features multiple-choice pop quizzes to test readers on key takeaways. A unique, interactive wheel introduces readers to each of the 17 SDGs. Animated details and clear signposting take them on a journey from learning why we need the SDGs, through what they mean for business, and finally to the actions companies can take to help achieve the goals.

Tablet showing the WBCSD SDG Essentials website

We very much appreciated the Flag team’s support in helping us to cut through complexity and creatively bring the SDGs to life for a global business audience.

James Gomme Director, SDGs, WBCSD

What we did

  • Copywriting and editing
  • Creative and concept design
  • Web development
  • Information design
  • Production and project management


The World Business Council for Sustainable Development (WBCSD) is a global, CEO-led organisation of over 200 leading businesses that are working together to accelerate the transition to a sustainable world. Member companies come from all business sectors and major economies, representing a combined revenue of more than US$8.5 trillion and 19 million employees. For more information please go to the WBCSD website.