Introducing the SDGs
The challenge
WBCSD approached Flag in 2019 to create an educational website that would introduce companies and their employees around the world to the SDGs. This site, which has been translated into four languages (English, Spanish, Japanese and Chinese), needed to motivate businesses to act for the SDGs through providing them with essential information in a compelling and easily digested format.
Sharing our expertise
The process
The task was to produce an accessible, user-friendly tool that would inspire companies to do business in more responsible ways. To achieve this, Flag leveraged a deep knowledge of sustainability and the SDGs to produce motivational and informative copy. This was combined with elegant digital design and web development expertise.
A hands-on learning experience
The solution
The result is an interactive website that features multiple-choice pop quizzes to test readers on key takeaways. A unique, interactive wheel introduces readers to each of the 17 SDGs. Animated details and clear signposting take them on a journey from learning why we need the SDGs, through what they mean for business, and finally to the actions companies can take to help achieve the goals.
