Modernising communications for impact
The challenge
GID wanted to elevate the visibility and accessibility of its responsible investments efforts. The brief was to create a digital-first experience that would highlight key achievements and initiatives, while also providing in-depth reporting for investors and stakeholders wanting to know more. The company sought to reach a broader audience with a more intuitive and engaging format without compromising on rigour or transparency.
A dual-format suite for clarity and depth
The solution
Our approach comprised a five-page summary microsite and a comprehensive Responsible Investments Report PDF. The microsite was designed and built to showcase key activities from the year in a visually engaging, mobile-friendly format with intuitive navigation and clear calls to action. It featured a homepage dashboard of highlights and performance and four thematic pillar pages covering GID’s performance against their strategy in more depth. The main report provided a deep dive into GID’s strategy, governance, metrics and performance.
To complement this, Flag wrote, designed and produced a five fund-specific investor PDFs. Flag supported the project end to end with copywriting, editing, design and production.
A streamlined, stakeholder-friendly suite
The result
The new summary microsite and Responsible Investments Report PDF have helped GID present its story with greater clarity and impact. The microsite offers a quick, engaging overview for general audiences, while the full report meets the needs of investors and analysts. The project has been well received internally and externally, positioning GID as a forward-thinking leader in transparency.
