Driving change on the global stage

The automotive industry is undergoing rapid transformation with electrification at its core. The race is well underway, and General Motors (GM) is leading the charge with its bold vision for a world with zero crashes, zero emissions and zero congestion.

Sharing progress towards zero

The challenge

GM approached Flag to develop a world-class reporting suite, sharing progress towards its bold vision and commitment to becoming carbon neutral in its global products and operations by 2040.

Setting the wheels in motion

The process

Fuelled by insights from a detailed benchmarking and gap analysis, we helped GM to enhance its disclosures against best practice reporting frameworks and regulatory requirements such as GRI, SASB, UNGC, SDGs and TCFD disclosures. We provided 360-degree support, from content planning, interviews, copywriting and design through to production, and helped transition GM’s reporting to the Workiva environment to streamline data collection and review processes.

Three illustrative icons A person plugging their electric car to charge
Katura Brown smiling at the camera. The word The GM sustainability microsite on a mobile phone. An image of Mary T. Barra presenting with the GM logo in the background

A drive to be best in class

The solution

Working together, we developed a targeted suite of communications with a clear content architecture to meet the needs of GM’s wide range of audiences. Alongside robust global, regional and topic-focused reports, we developed an impactful sustainability microsite to provide time-poor audiences with a digestible, story-led summary of GM’s progress.

What we did

  • Strategic consultancy
  • Content planning and collection
  • Copywriting
  • Creative concept, design and artwork production
  • Project management
  • Web design and development

About General Motors

GM is a world-leading automotive and technology company that designs, manufactures and sells cars, trucks and automobile parts. Headquartered in Detroit, Michigan, and with over 165,000 employees worldwide, GM is a diverse company with global scale and innovative spirit.