Keeping the message alive despite the pandemic
The challenge
The Alliance to End Plastic Waste connects leading companies around the world with non-governmental organisations, creating projects designed to specifically tackle plastic waste issues.
Flag worked with the Alliance to End Plastic Waste twice in under 12 months. However, to some extent, these reports come from two different eras. The world in which the Alliance celebrated its first anniversary in January 2020 was not the same as the one in which the Progress Report was released. The Alliance sought to show that actual progress had been made, despite the additional global obstacles that emerged from the COVID-19 pandemic.
Reporting on change
The process
Flag worked with the Alliance during the creation of the Anniversary Report, which enabled us to take on a more active role during the Progress Report. Both reports required ongoing dialogue – initially with the team steering the Alliance, and then extending to contact with the people making change happen through innovative solutions in projects around the world.
The power of partnership
The solution
Flag built a strong team with the Alliance from the inception of each report: from initial design to content planning; from interviews with the people involved and affected by the projects to producing engaging content; and from listening and understanding complex strategy to finding the right approach to making this strategy accessible to a wider audience.
Thanks to our expertise and strong relationships, we produced two visually appealing documents that invite readers to get to know more about an alliance and an incredible mission that will have a lasting impact for us all.
