Putting people first
The challenge
Ford wanted to build a microsite that would bring the key topics and material issues to life. The microsite had to do this through stories illustrating how Ford is putting people first, protecting the environment and creating tomorrow together.
Adding a personal touch
The process
We created a short video for the microsite home page that shines a spotlight on Ford’s people and their passion for sustainability. With the COVID-19 lockdown requiring a more creative approach, the video’s voiceover was delivered straight to camera by employees working from home. Accompanied by existing Ford footage, their inspirational quotes show how everyone from across the global business is working together as one team.
Bringing material issues to life
The solution
The microsite – built to the highest usability and accessibility standards – employs an eye-catching mosaic design that incorporates moving film to illustrate Ford’s people and the issues that matter to them. These stories also appear in a concise summary report, available in PDF and print formats.
Illustrations of how the company responded during the COVID-19 pandemic to keep its people safe, assist local communities, and produce medical equipment and personal protective equipment are also prominent throughout the full 2020 report, available as a PDF. Compiled in accordance with the Global Reporting Initiative (GRI) Standards: Comprehensive option, it outlines Ford’s progress towards its aspirational goals, from achieving carbon neutrality by 2050 to becoming the world’s most trusted company.
Other key aspects of our work this year included helping Ford to extend its human rights salient issues assessment and develop new action plans across its value chain, and the production of a Climate Change Scenario Report.
A downloads centre for greater transparency
Online, a revamped environmental, social and governance (ESG) reporting hub contains a comprehensive selection of reporting framework indices and other downloads for investors and analysts. They include the UN Guiding Principles Reporting Framework (UNGPRF) for human rights disclosure, Task Force on Climate-related Financial Disclosures (TCFD) responses, Bloomberg Gender-Equality Index survey results and CDP Climate Change responses.
