A range of views
The challenge
The State of Nature Report is the result of a partnership of more than 70 organisations involved in the recording, researching and conservation of nature in the UK and its Overseas Territories. These include a broad spectrum of societies and research organisations with wide-ranging expertise, including our best- and least-known wildlife; conservation charities that take action for all elements of our wildlife and habitats; and the governmental nature conservation bodies for each of the four countries of the UK.
Making the complex accessible
The process
Flag worked with the RSPB to produce the State of Nature 2019 report, which also included a summary and was accompanied by individual reports for each country. In addition, we created social media posts that helped the report have a wide-ranging impact, with national television coverage (the BBC and Channel 4) and a front-page article in The Guardian.
One of the main challenges of a report that must be informative but also appealing is the sheer quantity of data. We worked with the RSPB to ensure that the State of Nature 2019 report conveyed all the required information, presented to make it as accessible as possible.
As the report and its country-specific elements were essentially designed to tell the same story to different audiences, at differing levels of detail, it was a challenge to combine attractive design with the right level of detail. For example, the main report, designed for an audience of conservation experts, contained over 100 complex graphs.
Message for our times
The solution
Flag’s skilled design and artwork teams created impactful, meaningful, eye-catching and accessible visualisations of complex data on species decline and other impacts to biodiversity in the UK and its territories. We were able to help the RSPB produce its latest State of Nature suite of reports, converting the complex into appealing and meaningful content that was able to tell the same story to a variety of audiences.
