We’re a team with big ideas and bold insights. Here’s some of our latest thinking.

Making a connection: Storytelling in sustainability communications

Despite their best efforts, sustainability communications can be a little dry. By telling an authentic, compelling story we can move beyond simply informing people about progress to instead capture their imagination and make a real connection.

From strategy to action – why employee engagement is key to moving the needle on sustainability

Engaging employees in sustainability is key to achieving your goals, putting your strategy into practice and sharing your story with the world. In this article, we share the secrets to unlocking hidden value from your most powerful sustainability champions.

Pushing back: Costco’s bold stance on DEI

As several major companies in the US abandon, scale back or otherwise dilute their DEI initiatives in response to mounting scrutiny, Costco is standing firm with a bold new stance.

The truth about transparency in sustainability communications: It matters more than ever

At a time when misinformation now tops the World Economic Forum’s Global Risks Report  as the biggest short-term risk globally, we discuss why it’s more important than ever that sustainability communications tell the whole story.

On the horizon: What a potential merger of CSRD, CSDDD and EU Taxonomy could mean for reporting

In November 2024, the European Commission announced plans to merge the CSRD, CSDDD and EU Taxonomy, aiming to streamline and consolidate future ESG reporting obligations. Here’s everything we know about the announcement so far and what it could mean for your business.

COP16 Biodiversity: The good, the bad and the ugly

The United Nations Biodiversity Conference brings together delegates from across the world to catalyse action for nature. In 2024, Cali, Colombia played host to COP16, bringing mixed results for global biodiversity. In this article, we explore the key takeaways – the good, the bad and the ugly.

Flag names first head of sustainability strategy as boards seek guidance on ESG risks and opportunities

As environmental, social and governance (ESG) risks dominate corporate agendas, Flag announces the appointment of Steve Fish in the new role of head of sustainability strategy.

Inside Sustainability: Discussing the future of travel with Sabre

In this first issue of our new Inside Sustainability video series, we sat down with Jess Matthais, Sustainability Director at Sabre, to discuss Sabre’s ambitious journey toward sustainable travel.

Another year, another COP: Why these gatherings matter to business

As COP season fast approaches, you might be wondering how relevant they really are to businesses. In this article, we explore how you can leverage the discussions and policies to stay ahead of the curve, lead by example and take action.

It’s time: Insights from Climate Week NYC

The message from Climate Week NYC was clear: the time for action is now. In this article, our team shares key insights from the week – from the opportunities of nature-based solutions to the power of data and accountability as the name of the game.

25 years in sustainability

Just over 25 years ago, Flag produced our very first Environmental report. In this article, our CEO, Vic Taylor, explores how sustainability has evolved since then, transforming from an optional nice-to-have to a strategic business imperative.

Understanding ISSB’s Global Sustainability Standards

The International Sustainability Standards Board’s (ISSB) standards have created a new global baseline for sustainability reporting, aiming to drive a globally consistent approach that is more closely aligned to financial disclosure. Here’s all you need to know about this important evolution in sustainability reporting.

Spotting greenwashing: Protect your company

Learn to navigate the complex world of sustainability communications and avoid greenwashing traps. In this article, we share essential tips and strategies to promote authentic ESG efforts, build consumer trust and ensure compliance in the face of ever-changing regulations. Discover the key to transparent, meaningful and responsible brand messaging.

Bad business? The politicisation of ESG

The culture wars raging around ESG issues show little sign of abating. Amidst increasing scrutiny and divergence of expectations, businesses must equip themselves with the tools and partners to navigate this uncertainty. But how can businesses transcend political ideologies and debates? And is ESG really ‘bad business’?

Breaking barriers: How good DEIB reporting can drive performance

Workplaces are evolving rapidly, and businesses must adapt to keep pace while continuing to meet the needs and expectations of employees, consumers and regulators. With Flag's diversity, equity, inclusion and belonging (DEIB) guide, learn how the landscape of DEIB strategy and reporting best practices is changing.

The power of story

Reporting requirements and frameworks are reshaping the landscape of ESG disclosure. But while compliance remains a priority, ESG reports must continue to serve as powerful tools for communication and engagement.

Let’s not forget the story: the importance of narrative in a compliance-driven world.

Why championing biodiversity creates value

In September 2023, the Taskforce on Nature-related Financial Disclosures (TNFD) released their finalised biodiversity reporting framework. We explore how businesses can address nature-related risks and align with the new disclosure.

Understanding risks and impact: A double take on materiality

As the ESG reporting landscape evolves and investors and regulators demand a more comprehensive view of business impacts, understanding the concept of double materiality is crucial. Learn how your company’s impacts on the economy, environment and people affect operational and financial risk, and how a double materiality assessment can enhance your ESG strategy, compliance and reporting efforts.

How do you stay authentic when you’re at the start of your sustainability journey?

Embarking on a sustainability journey may seem daunting, but communicating your efforts genuinely and effectively is important if you want to build trust, credibility and loyalty. From avoiding greenwashing and exaggeration to prioritising stakeholder concerns and acknowledging where the gaps are, our expert copywriters offer their top tips for crafting authentic sustainability communications.