Powered by purpose
The challenge
The Gurus For Good strategy demonstrates PropertyGuru’s commitment to being a sustainable, responsible business – an aspiration that has guided its decisions since it was formed in 2007. The organisation wanted to communicate how it is driven by its vision to power communities to live, work and thrive in tomorrow’s cities and how it aims to create long-term value for stakeholders. Informed by the results of a materiality assessment, the report highlights PropertyGuru’s 2023 performance, progress and challenges through the lens of its strategy’s three pillars: Sustainable Living, Thriving Communities and Responsible Business.
Illustrating progress
The solution
The result is a highly creative, visually engaging and story-led sustainability report framed around the theme of ‘Gurus For Good in conversation’. The report captures the company’s culture, its achievements to date and its commitment to tackling the challenges that lie ahead. In collaboration with PropertyGuru’s brand team, we leveraged the Gurus For Good visual identity to develop a set of stylised illustrations, bringing the report to life. PropertyGuru’s brand team worked closely with us to deliver on an agreed approach for the headshot photography that features prominently throughout the report.
